In-Between Projects

A fabricator was experiencing great success and growth in his business. He was employing others to handle the actual fabrication and found himself in a new level as business owner/manager. His business had grown by word of mouth because of the quality of his work and his personable nature. For continued growth he knew that marketing and sales were areas he should take on, yet this was new territory. We began working together on a marketing strategy. Together with his staff we created brochures, a trade show booth, samples of his work and lists of contacts. While working with him I realized that he was very comfortable talking about the fabrication method itself – he loved to educate about the wide variety of uses for his product. So we developed a slide show that was scripted to educate about the product. Potential clients were easier to face when they were simply new acquaintances ready to learn.

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